The Potential for Brands on Pinterest

Pinterest_logo

There’s no denying it. People love sharing. Social networking has become the ultimate contagion. One site that is making a splash in a world full of Facebook likes and Twitter retweets is Pinterest. The site recently made it to No. 10 in social sites as monitored by Experian Hitwise. It’s growth is impressive but just what is Pinterest and should your brand be interested?

Pinterest is a ‘Virtual Pinboard.”

“Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.” What about brands?

The potential for interest on Pinterest is unique.

We’ve come up with a few ways to use Pinterest to engage your audience and connect with your crowd.

Ideation

Pinterest makes it easy to share possibilities which is an important part of generating new ideas and inspiring action.

Research

Investigating the interests of your audience leads to insights and greater attempts to capture attention. Figure out what people are ‘pinning’ and move on it.

Measurement

Some brands own quite a bit of real estate on Pinterest. If people are pinning your logo, products, or services that’s a good thing. This allows for your brand to gauge its place in popularity and measure impressions.

The potential for success on Pinterest is an opportunity for brands to take full advantage of.

So…what are you waiting for?

Start pinning!