The Difference Between Being Present and Having a Presence Online


What’s the first thing that comes to mind when someone shares a few bits of data on the increasing popularity of social media?

Do we jump at the bit to make sure we keep our content stream flowing?

Nope. For those who are new to this unique playing field called social media…the journey often begins with a rush to create unique profiles on the more popular networks such as: Facebook, Twitter, YouTube, and LinkedIn. We rush to reserve our very own piece of the Twitter pie or Facebook page puzzle without recognizing the important dynamic of having a social media presence versus just being present.

It’s one thing to park your digital mercedes in cyberspace and another to maintain a relentless, active, and recognizable presence online.

Social networking is not a one and done undertaking.

Creating a successful online presence is built upon the following fundamentals:

  • Be active.
  • Be consistent.
  • Be polite.
  • Be reliable.

When we know you’ll be there to answer a question or respond to a friendly inquiry we will be much more willing to come back for more social goodness.

What is your organization doing to maintain a strong presence in the digital arena?