5 Key Trends Impacting Your Business in 2013

As we move toward closing the curtain on 2012, a few ideas and important trends remain top of mind and play a critical role in making sure your brand is fully primed for success in 2013. How many predictive posts and articles have you read lately? They’re sprouting up all over the place. So, without¬†further ado, here’s our list of 5 trends to be on top of in 2013:

Integration

Targeting customers is becoming increasingly difficult thanks to a growing number of technologies and communication channels. If you’re not working on an integrated approach that unifies your brand communications across all of these touchpoints you’re on a direct path to irrelevance. Customers demand meaningful experiences at every point of interaction with your brand.

Content

Everyone from newspapers to brick and mortar shops are now being described as media companies. Gone are the days where marketing is just about offering information and making a pitch. Enter the all important area of content development. Marketers are now required to create unique content that is inspiring, entertaining, and informative.

Responsive Design

Device agnostic experiences is a fancy term for making sure that your website looks beautiful across multiple platforms such as desktops, tablets, and smartphones. How, when, where, and when users interact with your content is super important to making sure your brand stays relevant in today’s changing new media and technology environment.

Entrepreneurship

New players arise everyday and are changing the makeup of almost every industry. Think open education models and crowdfunding. These two areas alone are responsible for billions of dollars in new industry. Crowdfunding¬†(a term that’s not even in the dictionary yet) is now a $2.8 billion dollar industry and is on pace to hit $6B plus in 2013. Open education startups such as Coursera, Udacity, and edX are new players that are sure to continue to make headlines. Smart marketers are aware of these trends and are seeking ways to create their own innovations that answer the call of progress, purpose, and social impact.

The Hispanic Market

Latinos are the fastest-growing and youngest demographic in the United States. They are trendsetters, increasingly mobile, and early to adopt new technologies. If your brand isn’t looking for ways to engage this audience you’re missing out on a $1.2 trillion dollar opportunity for impact and business growth.

At Hub 81, we are excited about what the future holds and are looking forward to continuing our work in activating awesome brand experiences.

Cheers!

Your Startup Has Nothing on this Demo Video

Give the people something to talk about and you’ll win the battle of engagement. Airtime is doing just that and more with their latest attempt at creating awareness and increasing user activity. 

Please excuse us while we offer a little background on the startup itself.

Sean Parker and Shawn Fanning met online in a chat room 15 years ago over a shared interest in computer security and hacking. They created Airtime to explore what’s possible when large numbers of people are brought together live.

Airtime allows users to create shared experiences with people you know, and people you want to know.

The site is a neat concept that integrates seemlessly with Facebook tapping into the power of existing connections. However, the real beauty and genius comes from the recent release of Airtime’s demo video.

Why we love this video

It tells a unique story and several at that.

The demo video taps into the power of influencers. You want cameos? Kurt Russell and Gary Vaynerchuk have you covered. Not to mention MC Hammer himself!

But the real reason why we think (you can’t touch this! Sorry, we just had to throw that in.) this is an awesome example of digital storytelling at its best is…

Resonance!

The team behind the video obviously understands its audience and captures attention through the use of relevant content and popular memes. For example, even though the video is unique in its own right it uses several themes popular with today’s online audience and the startup scene.

The idea of the best internet you’ve ever had.