The Struggle Facing Journalists

Today’s newspapers are at a crossroads as they struggle to grasp the concepts and best practices surrounding new media. The world of social media can be a bit tricky to explore as organizations move beyond the simple steps of setting up accounts on the more popular networks and into the arena of strategic measurement and execution. Newspapers recognize the popularity of sites such as Twitter and Facebook and are in a rush to add these elements to their own media outlets.

However, the bus stops there.

Newspapers are struggling to figure out the role of social media in spreading news, creating awareness, and truly engaging an audience. An interesting dynamic is the idea or decision on whether or not to allow journalists some room for conversation…and…

“…the continued focus on preventing journalists from being human, or from showing that they have opinions”

 

Building Your Brand on Facebook

Facebook Studio offers today’s individuals and organizations an excellent opportunity to learn about best practices in Facebook marketing. Fostering a strong community around your brand and connecting with your customers is a fundamental component of maintaining a social media presence. If used correctly, Facebook offers brands an outstanding opportunity to drive awareness and increase engagement.

 

Exploring the Dynamic of Social Proof

In today’s attention economy, whether online or offline individuals and brands alike are required to strategically manage the variables that influence their ability to create awareness and foster audience engagement. The speed at which we consume media places an increased importance on the role of strategy, vision, and careful planning. Winning the hearts and minds of consumers is difficult but these three variables help to significantly ease the workload especially when dealing with the ever popular topic of social media.

Rather than dive deep into the vast maze we call social media, let’s focus on one important dynamic.

Social Proof

“Also known as informational social influence, social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation.” (According to Wikipedia)

 Simply put, social proof is credibility measured in the forms of Likes, Retweets, Fans, Followers, Subscribers, Comments, +1’s, and Clicks.

How we develop and manage our brand across all forms of media plays an important role in increasing our share of social proof.

Taking a cause to new heights or winning new fans becomes much easier when we recognize the value of social proof in today’s new media landscape.

Changing the Game with Real Content

We live in an information society. News, tips, blogs, tweets, and similar content all compete for audience attention. Consumers are on information overload happily overlooking anything that seems ‘business as usual’. The ability to capture audience attention is an important skill requiring creativity and vision.

Content is indeed king but in order for it to rule the awareness economy it must be novile and useful.

Here are some questions to ask yourselves as you embark on that elusive path of engagement.

  • What incentives are you offering your audience for listening to your brand?
  • Do you make it easy for others to share your story?
  • Are you simply too focused on efficiencies to let your creativity run free?

Don’t just stand…stand out!

5 Tips for Launching A (Better Than Your Competitor) Social Media Presence

Not reaching your destination in the journey towards a strong internet presence?

Here are five tips to help take your social media marketing to new heights:

Listen

Many people jump on board the social media rocket ship without taking the time to listen. Why join a party if you don’t know who’s going to attend? Why download an anthology without first hearing the music? Listening is an important key for developing an effective social media strategy. Listening to the following people can provide profound insights:

  • Customers
  • Competitors
  • Partners

Strategize

Insights gathered through listening can help your team develop a unique plan of action tailored to the interests of your audience. Social media provides a platform for the ultimate focus group. Listen intently and then develop wisely.

Participate

Armed with a clever strategy built on authentic insights, the next step is to simply get started! Start tweeting those unique gems that keep your audience interested and invested in your brand. Share content on various platforms such as YouTube, Flickr, Quora, Slideshare, and Facebook. Remember to not just be present but actually participate in genuine conversation keeping in mind the value of authenticity and trust.

Reciprocate

Once you’ve become fully engaged in online conversation and content generation, the next step is to share the wealth. Be polite and reply to Direct Messages, Comments, Votes, Likes, and so forth. If one of your followers (and we hope you’re following others because remember…the show isn’t just about you!) shares something interesting retweet it or cross distribute through your other social outposts. Nothing says you care like a good retweet.

Innovate

The social media arena is a huge gathering of brands, individuals, and organizations all coming together to be “social” but the truth of the matter is that very few people actually innovate. Participation can lead to new found insights that will allow you to change the game. For instance, if you see a lot of people asking questions on twitter…why not create a service tailored to ask and answer these questions. Quora did it…and so can you! They have the game of answering questions dominated. Now it’s your turn to leverage the power of social media.

Remember…be real and have fun!

 

How to Take Your Brand from Commerce to Conversation

Somewhere there’s a party going on and your brand is the topic of conversation. What would you do if you knew that there were thousands of individuals talking about you and your company right now? Would you run to join the party or would you send someone in your honor? The truth of the matter is that this type of activity takes place online with or without your approval and participation.

Online conversations are prevalent as are the countless opportunities to participate.

An important objective for marketers is built on exploring how their brand relates to these ongoing conversations.

The following areas can serve as the perfect ticket or area upon which to target your engagement efforts:

Industry

What are people saying about the *_____* industry?

Is your organization making any effort to increase positive sentiment towards this industry?

Product Category

Right now an individual is broadcasting to the world about how their situation can be improved by *_____*.

How does your widget make it easier for consumers to carry out their day-to-day activities?

Location

Geographic location can serve as the common bond between you and your target audience. 

quick search will identify what people are saying about your current location.

Competition

Find out what people are saying about your competitors. Capitalize on those windows of opportunity for your brand to outshine the competition. 

The opportunities to participate in productive conversation are numerous. A strategic approach to engagement and online participation can take your brand from the normal arena of commerce to the dynamic playing field of conversation.

 

 

S.M.A.R.T. Social Media

Achieving success in social media and beyond begins with having good goals and a clear direction. A journey into the arena of conversation, attention generation, and conversion is made more memorable by having a specific destination. Captains of social media and pilots of perception management must first ask themselves some important questions:

Where will we be taking our audience?

What is it we would like to achieve?

How will we reach our destination?

Asking questions prior to launching a social media campaign or entering the online arena increases the likelihood for true resonance + reach. 

Questions begin the exploration process and enhance an organization’s strategic potential but the added element of making S.M.A.R.T. goals can take it to another level of impact.

So…just what are S.M.A.R.T. goals?

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Timely

Is your organization participating in social media without any clear direction?

Don’t leave home (or the office we should say…) without making some S.M.A.R.T. goals.

 

The Difference Between Being Present and Having a Presence Online

Pressence-matters

What’s the first thing that comes to mind when someone shares a few bits of data on the increasing popularity of social media?

Do we jump at the bit to make sure we keep our content stream flowing?

Nope. For those who are new to this unique playing field called social media…the journey often begins with a rush to create unique profiles on the more popular networks such as: Facebook, Twitter, YouTube, and LinkedIn. We rush to reserve our very own piece of the Twitter pie or Facebook page puzzle without recognizing the important dynamic of having a social media presence versus just being present.

It’s one thing to park your digital mercedes in cyberspace and another to maintain a relentless, active, and recognizable presence online.

Social networking is not a one and done undertaking.

Creating a successful online presence is built upon the following fundamentals:

  • Be active.
  • Be consistent.
  • Be polite.
  • Be reliable.

When we know you’ll be there to answer a question or respond to a friendly inquiry we will be much more willing to come back for more social goodness.

What is your organization doing to maintain a strong presence in the digital arena?

One-Forty Media Revolution

It is interesting how something so small can be so siginficant.

140

Perhaps we’re talking about the amount of cash and coin stored in our official custom edition Angry Birds piggy bank. (No such thing exists.)

Maybe one-forty is reflective of the number of tries it takes us to do the perfect push up.

Who knows…

Give someone one hundred and forty dollars and see what happens.

Offer someone the ability to broadcast to the world using only 140 characters and what do we have?

A media revolution!

Twitter has opened up a whole new playing field in terms of building raving fans, engaging with angry customers, sharing information, and networking. Yes…we might be limited to one-forty but the possibilities behind the act of tweeting are numerous.

How are you using twitter?