Marketers Finding Value in Social Media

Recent eMarketer news paints a picture into the current value of social media for both business-to-business and business-to-consumer marketers. Social media is a powerful tool for engagement and top of mind awareness but many find it difficult to measure ROI. Not any longer. Recent findings suggest that marketers plan on increasing their social media budgets in 2013.

In its “State of Digital Marketing 2012 Report,” Webmarketing123 found that 52% of US B2C marketers and 41% of US B2B marketers planned to increase their social marketing budgets in 2013, while an additional 46% of B2C and 56% of B2B marketers will keep them the same. (eMarketer)

The results are no surprise as B2B marketers continue to look for ways to tap into social media as a means for creating impact across their industry pipeline. For B2C marketers, social media continues to be a major focus with Facebook leading the pack.

“These investments in social sites are showing results. Two-thirds of B2C marketers (67%) said they had generated leads from Facebook, and 39% said they saw sales as a result of outreach on the site. This was compared to 39% of B2B marketers who reported leads and 19% who reported sales. For B2B marketers, not surprisingly, LinkedIn saw the most success, with 44% of marketers seeing leads and 23% seeing sales from the site.”

A solid strategy is an important step in increasing these successes and require that marketers embrace the power of social as a legitimate tool for leads, sales, and ongoing engagement. 

(Image credit.)

The Art of Winning Digital Experiences

Social-digital-experiences

Consumers are the torch bearers of today’s modern day marketing environment. No longer can we simply rely on creative genius, corporate strategy, or point-of-sale information as a means for success. 

The torch of a brand’s existence lies directly in the minds and hands of consumers.

People are in charge of the conversation creating an environment where brands are expected to maintain a focus on crafting winning customer experiences and meaningful interactions. The power of storytelling has never been more important than it is today.

A good story told in the right place at the right time has the potential to elevate awareness, increase engagement, and foster new audience interaction. Consumers crave curated experiences and cohesive storytelling.

Our job as brand ambassadors is to make each interaction memorable.

There’s no secret sauce or ten-step program. Instead, building an army of brand advocates begins with a commitment to provide timely, relevant, and authentic customer service. Consumers have a need and our job is not just to meet these needs but to surpass all expectations.

The golden rule is as it has been all along:

Treat your customers as you want to be treated.

 

5 Tips for Launching A (Better Than Your Competitor) Social Media Presence

Not reaching your destination in the journey towards a strong internet presence?

Here are five tips to help take your social media marketing to new heights:

Listen

Many people jump on board the social media rocket ship without taking the time to listen. Why join a party if you don’t know who’s going to attend? Why download an anthology without first hearing the music? Listening is an important key for developing an effective social media strategy. Listening to the following people can provide profound insights:

  • Customers
  • Competitors
  • Partners

Strategize

Insights gathered through listening can help your team develop a unique plan of action tailored to the interests of your audience. Social media provides a platform for the ultimate focus group. Listen intently and then develop wisely.

Participate

Armed with a clever strategy built on authentic insights, the next step is to simply get started! Start tweeting those unique gems that keep your audience interested and invested in your brand. Share content on various platforms such as YouTube, Flickr, Quora, Slideshare, and Facebook. Remember to not just be present but actually participate in genuine conversation keeping in mind the value of authenticity and trust.

Reciprocate

Once you’ve become fully engaged in online conversation and content generation, the next step is to share the wealth. Be polite and reply to Direct Messages, Comments, Votes, Likes, and so forth. If one of your followers (and we hope you’re following others because remember…the show isn’t just about you!) shares something interesting retweet it or cross distribute through your other social outposts. Nothing says you care like a good retweet.

Innovate

The social media arena is a huge gathering of brands, individuals, and organizations all coming together to be “social” but the truth of the matter is that very few people actually innovate. Participation can lead to new found insights that will allow you to change the game. For instance, if you see a lot of people asking questions on twitter…why not create a service tailored to ask and answer these questions. Quora did it…and so can you! They have the game of answering questions dominated. Now it’s your turn to leverage the power of social media.

Remember…be real and have fun!

 

S.M.A.R.T. Social Media

Achieving success in social media and beyond begins with having good goals and a clear direction. A journey into the arena of conversation, attention generation, and conversion is made more memorable by having a specific destination. Captains of social media and pilots of perception management must first ask themselves some important questions:

Where will we be taking our audience?

What is it we would like to achieve?

How will we reach our destination?

Asking questions prior to launching a social media campaign or entering the online arena increases the likelihood for true resonance + reach. 

Questions begin the exploration process and enhance an organization’s strategic potential but the added element of making S.M.A.R.T. goals can take it to another level of impact.

So…just what are S.M.A.R.T. goals?

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Timely

Is your organization participating in social media without any clear direction?

Don’t leave home (or the office we should say…) without making some S.M.A.R.T. goals.

 

The Difference Between Being Present and Having a Presence Online

Pressence-matters

What’s the first thing that comes to mind when someone shares a few bits of data on the increasing popularity of social media?

Do we jump at the bit to make sure we keep our content stream flowing?

Nope. For those who are new to this unique playing field called social media…the journey often begins with a rush to create unique profiles on the more popular networks such as: Facebook, Twitter, YouTube, and LinkedIn. We rush to reserve our very own piece of the Twitter pie or Facebook page puzzle without recognizing the important dynamic of having a social media presence versus just being present.

It’s one thing to park your digital mercedes in cyberspace and another to maintain a relentless, active, and recognizable presence online.

Social networking is not a one and done undertaking.

Creating a successful online presence is built upon the following fundamentals:

  • Be active.
  • Be consistent.
  • Be polite.
  • Be reliable.

When we know you’ll be there to answer a question or respond to a friendly inquiry we will be much more willing to come back for more social goodness.

What is your organization doing to maintain a strong presence in the digital arena?

One-Forty Media Revolution

It is interesting how something so small can be so siginficant.

140

Perhaps we’re talking about the amount of cash and coin stored in our official custom edition Angry Birds piggy bank. (No such thing exists.)

Maybe one-forty is reflective of the number of tries it takes us to do the perfect push up.

Who knows…

Give someone one hundred and forty dollars and see what happens.

Offer someone the ability to broadcast to the world using only 140 characters and what do we have?

A media revolution!

Twitter has opened up a whole new playing field in terms of building raving fans, engaging with angry customers, sharing information, and networking. Yes…we might be limited to one-forty but the possibilities behind the act of tweeting are numerous.

How are you using twitter?