Tumblr, a social blogging platform, announced to the masses that it has reached the number 9 spot among the most popular sites in the U.S. A stunning achievement for a social networking site that is only five years old. The site draws a U.S. audience of almost 62 million per month.
“You guys have earned an audience bigger than the biggest TV networks, and you continue to make some of the most thought provoking, insightful, inspiring, funny, diverse, and compelling content being created today,” blogged David Karp, CEO and founder of Tumblr.
Tumblr, which powers 82.3 million blogs, attracted a global audience of close to 170 million people in the past 30 days. The service also tallied 622.2 million visits and 17.88 billion pageviews in the same period, according to Quantcast, which directly measures traffic to the social blogging service. (Source)
Demographic data from Quantcast show that Tumblr users are likely to fall in the 18-34 age group. But what’s really interesting about Tumblr is the fact that the site holds a ethnicity index of 192 Hispanic meaning that users are twice as likely to be Hispanic. This should come as no surprise as Latinos are leading participants of social media and early adopters of technology.
Brands stand to benefit from Tumblr’s surge in popularity and its unique demographic makeup by targeting users on the site using unique and compelling content and by participating in meaningful interactions.