What We’re Reading and Thinking

The race for new customers and business growth requires a little bit of perspective. For an agency like Hub 81, this comes in the form of exploration. Reading some of the latest blogs, books, tweets, magazine articles, and so forth helps bring a sense of awareness to what is happening in the ever changing marketing landscape.

For startups, brands, NGO’s and organizations of all types, it’s what you know that matters. Of course, it’s who you know and who knows you that also stands as critical to your success. Without further ado, below are a few recommended reads to help your brand activate awesome:

The Impact of the Collaborative Economy

Why the Lean Startup Changes Everything

Launching a new enterprise—whether it’s a tech start-up, a small business, or an initiative within a large corporation—has always been a hit-or-miss proposition. According to the decades-old formula, you write a business plan, pitch it to investors, assemble a team, introduce a product, and start selling as hard as you can. And somewhere in this sequence of events, you’ll probably suffer a fatal setback. The odds are not with you: As new research by Harvard Business School’s Shikhar Ghosh shows, 75% of all start-ups fail. Read more.

A Leader in Latin-Influenced Food Market, Goya Enters Baby Aisle

For lessons in how to appeal to an increasingly diverse America’s changing tastes, just look at Goya Foods.

Facebook’s fastest-growing page in the U.S.? Best Vines

Facebook’s fastest-growing page in the U.S. (in terms of likes) celebrates Instagram’s biggest competitor. The page Best Vines — which started June 1, 2013 — hit 5 million likes on July 10 and is charging hard toward 6 million likes. Read more.

What we’re thinking.

Jargon. You have to love it right? Here’s the gist:

Growing your brand requires an understanding of changing technology, media, and customer preferences.

We’re glad to help you stay up-to-speed with what’s happening in the brand building arena.

 

(Image credit: Readability on the iPad.)

Collective Intent Fueled by Multicultural Insights

The 14th largest economy in the world lies in our own backyard. Commanding over 1$ trillion in spending power, the Latino population segment is a real force oftentimes dictating the success or failure of many growth initiatives across a wide array of industry. However, there still exists a collection of brands that fail to take notice of this burgeoning group of innovators, social enthusiasts, early tech adopters, and multicultural stakeholders who have a unique propensity to lead the charge in terms of brand advocacy.

How do you move consumers to a point of advocacy? You do it through a course of engagement and brand ideals based on fueling collective intent. But to take this one step further requires that brands embrace the elements of truth when it comes to real world opportunity, namely, the Hispanic market. For this very reason, Vista Hispano has been providing insights into the trends and changing dynamics of the U.S. Hispanic market since 2007.

Thank you to all our supporters who have helped make this digital destination a legitimate resource for insights into the fastest growing population segment in America.

Un gran saludo!

José Huitron, Principal at Hub 81 and Founder of Vista Hispano.