The Power of Epic Branding

A brand is not a logo or tagline. It is the collective essence of tangible and intangible assets. A brand is what your audience says it is. Branding is a journey in creative, intellectual, emotional, and visual excellence. Answering the following questions is critical to building a lasting brand:

  • Who are you?
  • What do you do?
  • Why do you do it?

Branding separates the winners from the losers. Presentation really is everything.

How can we strive for impactful branding?

The answer lies in our ability to catalyze a lasting emotional connection with our customers through unique content, which can and will lead to advocacy.

Despite the overwhelming number of channels available for communications, uniform identity combined with real-time relevance can catapult an interaction into the realm of activation.

Consumers are led by curiosity, prodded with the stroke of genius, and inspired with the power of why.

 

(Design is Unique – Image credit)

Winning the Race of Engagement Requires Fresh Agency Perspective

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It’s Saturday and only fitting that we post an image of one of the Central Coast of California’s most beautiful gems, Avila Beach. Nothing spells inspiration like the sheer natural elegance of the California coastline. 

Good ideas are the result of fresh thinking.

The photo above is much more than a digital expression of our travels but rather a reminder of the need for a fresh and balanced perspective. 

Connecting with today’s audiences in the age of digital requires a grounded approach based on aesthetics, design, communication, strategic dexterity, and uncontainable conditioning. Winning the race of engagement requires endurance. 

Throughout the counties of Santa Barbara and San Luis Obispo reside a wealth of natural beauty to remind us of the need for fresh perspective. 

We are blessed to call the Central Coast home and thanks to our surroundings we feel refreshed and ready to deliver deep brand experiences.

We are Hub 81, the Central Coast’s freshest integrated marketing and communications agency.

Say hello.

Is Your Brand Ready to Lead Meaningful Branded Interactions?

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At the speed of technology lies unique opportunities to drive branded interactions. Digital and social have created an abundance of opportunities for brands to build deep experiences that win the attention and interest of a customer base.

People are connected. Our audience is an audience of audiences. Consumers face profound levels of information overload in today’s attention economy. What are brands to do? How can businesses compete with the speed of technology and plethora of entertainment options available to consumers?

The answer is in all simplicity based on your ability to craft winning branded experiences.

Delight your customers with creativity and the power of digital interactions.

Devices might add fragmentation to a complex media environment but they also serve as unique windows of interaction and opportunity to wow your audience.

Successful marketers recognize the synergies that lie at the crossroads of traditional and new media and craft meaningful interactions that inspire, entertain, and inform. Media is an outlet for real engagement. 

The question: What can we do to drive meaningful branded interactions?

Here are five steps:

  • Know your audience.
  • Listen attentively.
  • Be present.
  • Optimize time and place.
  • Execute with digital dexterity.

Don’t be afraid to delight your audience.

Winning digital experiences spread and help build awareness leading to bottomline results.

Rethink bold.

 

Hub 81 is a digital experience agency based out of the beautiful Central Coast of California helping clients large and small connect with today’s consumer. For more information, visit hub81.com.