Nonprofits More Likely to Be Present On Social Media

According to eMarketer, nonprofit organizations operating on tight budgets want to generate as much publicity and excitement as possible surrounding their initiatives—and at a low cost. To do so, a considerable percentage are turning their attention to social media to communicate with constituents and encourage sharing among fans supportive of their cause.

An October survey of US nonprofits by VerticalResponse, a self-service marketing platform for small businesses, found that more than three out of five nonprofit organizations reported spending more time on social media than they did a year ago. Only 4% of respondents said they spent less time.

And nearly two out of five nonprofits reported devoting 6 or more hours per week to social media. Respondents cited finding content to share as the most time-consuming aspect of social media engagement, a point of view that seems to cut across businesses.

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