Achieving success in social media and beyond begins with having good goals and a clear direction. A journey into the arena of conversation, attention generation, and conversion is made more memorable by having a specific destination. Captains of social media and pilots of perception management must first ask themselves some important questions:
Where will we be taking our audience?
What is it we would like to achieve?
How will we reach our destination?
Asking questions prior to launching a social media campaign or entering the online arena increases the likelihood for true resonance + reach.
Questions begin the exploration process and enhance an organization’s strategic potential but the added element of making S.M.A.R.T. goals can take it to another level of impact.
So…just what are S.M.A.R.T. goals?
Is your organization participating in social media without any clear direction?
Don’t leave home (or the office we should say…) without making some S.M.A.R.T. goals.