We’re not going to tell you to stop pinning your marketing dollars on SEO but recent data related to Pinterest make an excellent case for rethinking where you spend time building your inbound marketing funnel. A recent article in Forbes points to the reason why a site like Pinterest needs to be in your digital marketing repertoire.
Invest in real, valuable, relevant content that your audience wants. Grow your internal thought leaders to where they can add value to your audience and positioning in the market. Follow internal SEO practices to make sure it is found and sees the light of day. Take the time to make it so compelling that people talk about it and share it. – Ken Krogue, Forbes contributor.
Exactly why a site like Pinterest is able to overtake Yahoo as a leading source of online traffic. The bread and butter of Pinterest is built on quality content in the form of visual aesthetic. Tapping into the power of niche interests is a key contributing factor to Pinterest’s rise. In fact, the site drives more referral traffic than Google+, LinkedIn, and YouTube combined!
Consumers are pinning in droves on Pinterest because of the ‘interest’ to display their interests to the masses. The dynamics of social sharing and content generation are in full effect on Pinterest making it important for today’s businesses to look for strategies to capitalize on the opportunities presented by rising online destinations like Pinterest, and maybe in the future, App.net, Branch, and Medium.