Exploring the Dynamic of Social Proof

In today’s attention economy, whether online or offline individuals and brands alike are required to strategically manage the variables that influence their ability to create awareness and foster audience engagement. The speed at which we consume media places an increased importance on the role of strategy, vision, and careful planning. Winning the hearts and minds of consumers is difficult but these three variables help to significantly ease the workload especially when dealing with the ever popular topic of social media.

Rather than dive deep into the vast maze we call social media, let’s focus on one important dynamic.

Social Proof

“Also known as informational social influence, social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation.” (According to Wikipedia)

 Simply put, social proof is credibility measured in the forms of Likes, Retweets, Fans, Followers, Subscribers, Comments, +1’s, and Clicks.

How we develop and manage our brand across all forms of media plays an important role in increasing our share of social proof.

Taking a cause to new heights or winning new fans becomes much easier when we recognize the value of social proof in today’s new media landscape.