Consumers and Content

Content is the No. 1 Marketing Priority for 2013

Content is paramount for marketers looking to make a splash in the eyes of consumers. Relevance and on-time engagement are an important element of a cohesive content marketing experience. Successful inbound marketing is fueled by quality content. Recent data highlights a growing focus on the importance of content marketing.

A “Quarterly Intelligence Briefing: Digital Trends for 2013,” report from Econsultancy and Adobe provides key information related to what’s becoming an increasingly important avenue for brands looking to channel their resources into relevant experiences.

“The report, which surveyed client-side marketers worldwide, found that content marketing had climbed to the top of the list of importance in terms of emerging digital trends, named as a top priority for 2013 by 39% of respondents. That compared with 29% in 2012. The other area to see a significant year-over-year jump was conversion rate optimization, which was named as a priority by 39% of respondents, compared with 34% the previous year.”

Content a priority.

Creating useful content is part of a much larger digital strategy that companies can utilize to capture awareness and increase customer consideration.