We live in an information society. News, tips, blogs, tweets, and similar content all compete for audience attention. Consumers are on information overload happily overlooking anything that seems ‘business as usual’. The ability to capture audience attention is an important skill requiring creativity and vision.
Content is indeed king but in order for it to rule the awareness economy it must be novile and useful.
Here are some questions to ask yourselves as you embark on that elusive path of engagement.
What incentives are you offering your audience for listening to your brand?
Do you make it easy for others to share your story?
Are you simply too focused on efficiencies to let your creativity run free?
Don’t just stand…stand out!