Your Startup Has Nothing on this Demo Video

Give the people something to talk about and you’ll win the battle of engagement. Airtime is doing just that and more with their latest attempt at creating awareness and increasing user activity. 

Please excuse us while we offer a little background on the startup itself.

Sean Parker and Shawn Fanning met online in a chat room 15 years ago over a shared interest in computer security and hacking. They created Airtime to explore what’s possible when large numbers of people are brought together live.

Airtime allows users to create shared experiences with people you know, and people you want to know.

The site is a neat concept that integrates seemlessly with Facebook tapping into the power of existing connections. However, the real beauty and genius comes from the recent release of Airtime’s demo video.

Why we love this video

It tells a unique story and several at that.

The demo video taps into the power of influencers. You want cameos? Kurt Russell and Gary Vaynerchuk have you covered. Not to mention MC Hammer himself!

But the real reason why we think (you can’t touch this! Sorry, we just had to throw that in.) this is an awesome example of digital storytelling at its best is…

Resonance!

The team behind the video obviously understands its audience and captures attention through the use of relevant content and popular memes. For example, even though the video is unique in its own right it uses several themes popular with today’s online audience and the startup scene.

The idea of the best internet you’ve ever had.

Winning the Race of Engagement Requires Fresh Agency Perspective

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It’s Saturday and only fitting that we post an image of one of the Central Coast of California’s most beautiful gems, Avila Beach. Nothing spells inspiration like the sheer natural elegance of the California coastline. 

Good ideas are the result of fresh thinking.

The photo above is much more than a digital expression of our travels but rather a reminder of the need for a fresh and balanced perspective. 

Connecting with today’s audiences in the age of digital requires a grounded approach based on aesthetics, design, communication, strategic dexterity, and uncontainable conditioning. Winning the race of engagement requires endurance. 

Throughout the counties of Santa Barbara and San Luis Obispo reside a wealth of natural beauty to remind us of the need for fresh perspective. 

We are blessed to call the Central Coast home and thanks to our surroundings we feel refreshed and ready to deliver deep brand experiences.

We are Hub 81, the Central Coast’s freshest integrated marketing and communications agency.

Say hello.

Is Your Brand Ready to Lead Meaningful Branded Interactions?

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At the speed of technology lies unique opportunities to drive branded interactions. Digital and social have created an abundance of opportunities for brands to build deep experiences that win the attention and interest of a customer base.

People are connected. Our audience is an audience of audiences. Consumers face profound levels of information overload in today’s attention economy. What are brands to do? How can businesses compete with the speed of technology and plethora of entertainment options available to consumers?

The answer is in all simplicity based on your ability to craft winning branded experiences.

Delight your customers with creativity and the power of digital interactions.

Devices might add fragmentation to a complex media environment but they also serve as unique windows of interaction and opportunity to wow your audience.

Successful marketers recognize the synergies that lie at the crossroads of traditional and new media and craft meaningful interactions that inspire, entertain, and inform. Media is an outlet for real engagement. 

The question: What can we do to drive meaningful branded interactions?

Here are five steps:

  • Know your audience.
  • Listen attentively.
  • Be present.
  • Optimize time and place.
  • Execute with digital dexterity.

Don’t be afraid to delight your audience.

Winning digital experiences spread and help build awareness leading to bottomline results.

Rethink bold.

 

Hub 81 is a digital experience agency based out of the beautiful Central Coast of California helping clients large and small connect with today’s consumer. For more information, visit hub81.com.

The Art of Winning Digital Experiences

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Consumers are the torch bearers of today’s modern day marketing environment. No longer can we simply rely on creative genius, corporate strategy, or point-of-sale information as a means for success. 

The torch of a brand’s existence lies directly in the minds and hands of consumers.

People are in charge of the conversation creating an environment where brands are expected to maintain a focus on crafting winning customer experiences and meaningful interactions. The power of storytelling has never been more important than it is today.

A good story told in the right place at the right time has the potential to elevate awareness, increase engagement, and foster new audience interaction. Consumers crave curated experiences and cohesive storytelling.

Our job as brand ambassadors is to make each interaction memorable.

There’s no secret sauce or ten-step program. Instead, building an army of brand advocates begins with a commitment to provide timely, relevant, and authentic customer service. Consumers have a need and our job is not just to meet these needs but to surpass all expectations.

The golden rule is as it has been all along:

Treat your customers as you want to be treated.

 

Three Reasons Why You Should Hire an Agency

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An agency is only as good as the client relationship it has manufactured. Today’s brands deserve access to knowledge, industry experience, genuine know-how, and a trusted partner to help deliver messages that resonate with audiences. The right agency should act as a bridge between a client and its target market.

The benefits of hiring an integrated marketing communications agency partner are numerous. From specialized experience to unique industry exposure, the reasons for selecting an outside agency to handle your marketing and communications needs are varied but no less important.

Speed

Access to tools, connections, industry trends, and insider know-how make the process of generating creative ideas and relevant strategies a more refined and efficient undertaking for an agency specialized in brand building.

Dedicated Focus

Great insights are found at a thousand feet. A good agency has the big picture perspective and ground level attention to generate relevant results. Stay too close to the action and you miss the grand scheme of things.

Objectivity

A good agency isn’t afraid to point out flaws and can serve as an advocate for transparency and tangible results. The agency partner isn’t afraid to ruffle the feathers of stakeholders which can prove valuable in helping brands overcome the status quo.

An integrated marketing and communications partner should be focused on a process of adding value to the client/agency relationship and recognize the dynamics of synergy.

It really does take a village to build a brand.

 

Takeaways from Facebook’s First Ever Event for Marketers

Businesses are curious about maximizing opportunities on Facebook. At least they should be. The network commands over 800 million users and is expected to reach a billion users this year!

Relevant?

We think so.

For many businesses, getting a grasp on the best practices for marketing and engagement can be somewhat of a challenge. Enter Facebook’s first ever Facebook Marketing Conference and its excellent resources center.

Facebook Marketing Conference Key Takeaways

Timeline for Pages is here and brands will have to adapt..

Timeline-for-pages

Say hello to Reach Generator

This new tool allows or ‘guarantees’ that you “reach 75% of your fans each month and an estimated 50% of fans each week in a simple, always on way.”

Reach_generator

Premium on Facebook

Here the network promises to help you share your most compelling stories.

Premium on Facebook helps you maximize the number of people interacting with your brand and talking about you, while unlocking the power of fans and their friends.

Premium_for_pages

What we really like about the first ever Facebook Marketing Conference is its handy guides and case studies helping your brand get the most out of the social network.

As with any marketing tool, the first step towards brand engagement and ultimate resonance lies with a firm approach to evaluation what’s best for your business and selecting the tools for maximum impact. Facebook has taken a step forward in helping you communicate with your audience and turn customers into brand advocates.

It’s time for your brand to get social.

For more fresh insights feel free to sign up for the only newsletter you’ll ever need

 

The Potential for Brands on Pinterest

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There’s no denying it. People love sharing. Social networking has become the ultimate contagion. One site that is making a splash in a world full of Facebook likes and Twitter retweets is Pinterest. The site recently made it to No. 10 in social sites as monitored by Experian Hitwise. It’s growth is impressive but just what is Pinterest and should your brand be interested?

Pinterest is a ‘Virtual Pinboard.”

“Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.” What about brands?

The potential for interest on Pinterest is unique.

We’ve come up with a few ways to use Pinterest to engage your audience and connect with your crowd.

Ideation

Pinterest makes it easy to share possibilities which is an important part of generating new ideas and inspiring action.

Research

Investigating the interests of your audience leads to insights and greater attempts to capture attention. Figure out what people are ‘pinning’ and move on it.

Measurement

Some brands own quite a bit of real estate on Pinterest. If people are pinning your logo, products, or services that’s a good thing. This allows for your brand to gauge its place in popularity and measure impressions.

The potential for success on Pinterest is an opportunity for brands to take full advantage of.

So…what are you waiting for?

Start pinning!

 

The 3 Most Difficult Questions Facing Your Brand

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Please allow us to take you on a little journey to a place oh so very familiar…

Our destination?

Brandtopia.

Yep…that place where mission statements, value propositions, and meaningful attributes collide to form your unique story.

Maybe you’ve spent hours upon hours fine tuning your brand voice or perhaps you have the chuspa and unique ability to conversate with anyone anywhere but the honest (and let’s be honest) truth is that some questions are just a tad bit more difficult than others.

Following, are three important questions that each of us regardless of our industry must be able to answer with ease and the excitement of a kid in a candy store.

 

Who Are You?

This question is probably the easiest because it usually begins with something like “We are…” or “The leading…” and so forth. Answering this question is usually accomplished by stating the obvious.

What Do You Do?

This one’s a little bit more difficult. We all do a variety of things but the real winners are those who are able to convey what it is they do in a specific, concrete, and interesting manner. For this very reason, being able to identify and own your niche is so key.

Why Does It Matter?

Being able to answer this question depends on your ability to recognize the intangibles (knowledge, processes, market position) of your brand. Why is your company, product, or service so important? What makes it different from the million other entities offering the same widgets? The ability to capture, define, and communicate your unique selling position is of the utmost importance in being able to answer this difficult question. 

Knowing your raison de’etre* is a surefire way to be ready to answer these three important questions facing today’s individuals, organizations, and brands of all types.

 

You have a unique story to tell. Share it with the world.

 

*rai·son d’ê·tre: The most important reason or purpose for someone or something’s existence.

How to Lose a Fan in 10 Days

Numerous articles abound focusing on specific strategies for driving engagement and increasing revenue. Oftentimes, these helpful forms of content focus on the steps necessary to accomplish a unique set of objectives. Allow us to take the alternative route and offer a collection of equally important “what not to do’s” and marcom “no no’s”:

 

Day 1

Forgetting to say hello.

Clients are special. Treat them as such as soon as they walk through the door or visit your digital storefront. It’s the little things that count.

 

Day 2

Spending too much time in the mirror.

We understand and appreciate the fact that your widgets are game changing but let’s not forget about being selfish. A quick way to lose fans, followers, and patrons of all types is to simply offer a nice little taste of neglect.

 

Day 3

Failing to offer a smile.

We have moved long past the days of creating brands. In today’s crowded marketplace, the real secret lies in an organization’s ability to move people. Smiling and being friendly can help open the doors to making an emotional connection.

 

Day 4

Unleashing the weapons of mass boredom.

Clients want to be enchanted and go home feeling like they’ve just been hand picked for the ultimate V.I.P. experience. Companies that reach this level have an outstanding opportunity to create raving fans.

 

Day 5

Offering a little T.M.I.

Information overload can bring a rollercoaster of a ride to a screaching hault. Simplicity in design and communication help to create a winning user experience.

 

Day 6

Throwing around a bunch of gang signs.

Otherwise known as jargon and techy mumbo jumbo…spreading overly used technical terms and industry lingo can seem a bit much to visitors who are pressed for time and bombarded with the same old marketing messages.

 

Day 7

Moving too fast.

Let your Twitter followers and Facebook fans come to you for additional goods and services.

 

Day 8

Moving too slow.

Interest does not equal loyalty. Keep your audience engaged.

 

Day 9

Being dishonest.

Promise big. Deliver big. That is all.

 

Day 10

Losing site of what matters.

It’s all about value. What are you offering clients that the shop next door isn’t already broadcasting?

 

A few good tips and no no’s for those looking to make a splash in marketing of any kind.