According to the 2014 State of Marketing report by ExactTarget, 98% of marketers plan to increase their spend in 2014. Top areas for increased spending include Data & Analytics (61%), Marketing Automation (60%), Email Marketing (58%), Social Media Marketing (57%), and Content Management (57%).
In fact, 46% of marketers believe social is core to their business.
But success in social media isn’t about posting to your favorite social networks at all. Success in social and today’s new media environment is about creating epic content. Your content is the glue that binds your desired channels of choice. Content should inspire and invite directed effort on the part of your audience.
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. (Content Marketing Institute)
Simply put, content is intelligence and inspiration made visible.
Epic content spreads and inspires.
In the race for attention, winning content is a mechanism for driving lasting engagement.
We’ve gathered a few solid content marketing resources to help you get started:
- Content Marketing Institute (http://contentmarketinginstitute.com/)
- Convince & Convert (http://www.convinceandconvert.com/)
- Unmarketing (http://www.unmarketing.com/)
- Copyblogger (http://www.copyblogger.com/blog/)
Now it’s up to you to create vibrant, liquid, spreadable, and amazing content! Don’t worry. We can help.