As a digital marketer, your role is to create awesome content that captures interest and builds lasting resonance. There are a myriad of tools including Facebook, Pinterest, Twitter, LinkedIn, Storify, and now Vine among others. The right approach in a digital engagement strategy is built around knowing which tools to use and why.
Social platform selection should be based on a collective set of objectives brand wise.
Vine, as a relatively new entrant into the social space, has created a buzz for its short but oftentimes engaging content. It is a video platform that offers its user base the opportunity to create meaningful content in six seconds or less. One such example is Lowes and their recent approach to using the video platform.
— Lowe's (@Lowes) April 21, 2013
Talk about a creative approach to content development! This post is an example of coolness made shareable.
How are you using Vine for inbound marketing?
Here are a few tips:
- Be creative.
- Have fun.
- Know your audience.
- Solve a problem.
- Demonstrate expertise.
- Ask why?
About Hub 81
Hub 81 is the Central Coast’s freshest integrated marketing communications agency blending a focused approach to engagement and building meaningful experiences. We are your partners in all things digital + multicultural + creative. Helping customers launch lasting brand awareness from Santa Maria, California.