Social Banking

Are Banks Putting the Social in Media?

Does social media have a place in banking and the financial services industry? We think so despite all the risks that may be involved. Are we moving one step closer to helping these organizations make a successful transition into the conversation arena? The FFIEC recently released some proposed guidance on the role and practice of social media.

Financial Regulators Propose Guidance on Social Media

The Federal Financial Institutions Examination Council (FFIEC) today released proposed guidance on the applicability of consumer protection and compliance laws, regulations, and policies to activities conducted via social media by banks, savings associations, and credit unions, as well as nonbank entities supervised by the Consumer Financial Protection Bureau and state regulators.

The FFIEC is responding to requests for guidance in this area from various industry and consumer interests. The guidance is intended to help financial institutions understand potential consumer compliance, legal, reputation, and operational risks associated with the use of social media, along with expectations for managing those risks. Although the guidance does not impose additional obligations on financial institutions, the FFIEC expects financial institutions to take steps to manage potential risks associated with social media, as they would with any new process or product channel.

Significant Risk

The use of social media by a financial institution to attract and interact with customers can impact a financial institution’s risk profile. The increased risks can include the risk of harm to consumers, compliance and legal risk, operational risk, and reputation risk. Increased risk can arise from a variety of directions, including poor due diligence, oversight, or control on the part of the financial institution. The proposed guidance is meant to help financial institutions identify potential risk areas to appropriately address, as well as to ensure institutions are aware of their responsibilities to oversee and control these risks within their overall risk management program.

Grab the proposed guidance here.

Hub 81 is a digital marketing agency based in Santa Maria, California helping clients activate awesome brand experiences. Contact us today to learn more about how we can help with your marketing and communications needs.

  • Kaleigh HInton

    Helpful suggestions . Just to add my thoughts if others are interested in a a form , We saw a template document here “http://goo.gl/UqwZEA“.