The following is a great resource from the Content Marketing Institute showcasing perspective on what the future holds for content in 2014. Various thought leaders provide their predictions on what’s going to be top of mind for online marketers looking to make a splash in today’s social, digital, and mobile environment.
The fact remains:
Content creation is a necessary undertaking for today’s companies looking to be relevant online where consumers spend over five hours per day.
Content and context provide a winning combination for crafting relevance and fostering lasting awareness.